Virtual Training for Scholarly Journals Publishing

The Society for Scholarly Publishing Journals Academy, developed by SSP’s Training Task Force, provides virtual training on all areas of academic journals publishing. While this program is designed for early to mid-career publishing staff who wish to broaden their knowledge beyond their current job responsibilities, experienced professionals looking for a refresher or who wish to keep current with best practices are also welcome to attend. Attendees will be exposed to existing and emerging areas of the journals landscape which will help both in their day-to-day duties and as they develop their careers. 

KnowledgeWorks Global Ltd. is pleased to contribute to this important industry resource. Cara Rivera, KGL’s VP of Consulting and Marketing Analysis, is serving as faculty for this year’s Journals Academy virtual session on marketing. Be sure to register for the full series so you won’t miss this informative session on marketing strategies in scholarly communications.

Key Components of Scholarly Publishing: Marketing

Session 2 | Tuesday, December 5, 2023 | 12 pm -1 pm ET

Industry experts will cover marketing strategies and tactics in scholarly publishing, including market research fundamentals, marketing operations and execution, and social media. The session will provide a high-level overview combined with use cases and practical takeaways for attendees, in addition to time for Q&A.

Faculty:
Jennifer Regala, Director of Publications, American Urological Association
Gina Reitenauer, Senior Publications Coordinator, American Gastroenterological Association
Cara Rivera, VP, Consulting and Marketing Analysis, KnowledgeWorks Global Ltd.