New Growth Engines for Scholarly Publishers

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Podcast from The Scholarly Kitchen

Stewart Wills, Editor and Content Director for Optics & Photonics News, published by The Optical Society, speaks with industry consultant Michael Clarke on The Scholarly Kitchen's podcast series. Listen to their great conversation about some of the growth engines—from new end-user products and services to new business models to mergers and acquisitions—that companies in scholarly communications are tapping as their traditional individual and institutional subscription businesses cope with flattening prospects. [Listen here!]

[Reposted with permission from The Scholarly Kitchen.]

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Mike Groth

Michael Groth is Director of Marketing at Cenveo Publisher Services, where he oversees all aspects of marketing strategy and implementation across digital, social, conference, advertising and PR channels. Mike has spent over 20 years in marketing for scholarly publishing, previously at Emerald, Ingenta, Publishers Communication Group, the New England Journal of Medicine and Wolters Kluwer. He has made the rounds at information industry events, organized conference sessions, presented at SSP, ALA, ER&L and Charleston, and blogged on topics ranging from market trends, library budgets and research impact, to emerging markets and online communities.. Twitter Handle: @mikegroth72