Navigating the Diverse Landscape of Markup Standards for Books and Journals

/

A Webinar for Publishers | May 21, 2015 11:00 am to 12:00 pm ET

Panelist: Evan Owens, VP Publishing Technologies, Cenveo Publisher Services

In any standards landscape, there is diversity and not likely to be a single or permanent solution. Because content often has to connect to bibliographic and business metadata, integration with other standards can be a requirement and a challenge. Additionally, markup language standards for content have multiple goals: text capture/rendition and metadata management.  Balancing these goals has historically been a design issue. This webinar featuring Evan Owens, VP of Publishing Technologies at Cenveo Publisher Services, explores how standards offer solutions to the problem and how book and journal publishers can benefit in terms of packaging, metadata, and cleanly articulated content components.

We’ll look at examples of CHORUS metadata issues to reinforce strategies your publishing organization should consider and answer any questions you have.

/ / Comment

Mike Groth

Michael Groth is Director of Marketing at Cenveo Publisher Services, where he oversees all aspects of marketing strategy and implementation across digital, social, conference, advertising and PR channels. Mike has spent over 20 years in marketing for scholarly publishing, previously at Emerald, Ingenta, Publishers Communication Group, the New England Journal of Medicine and Wolters Kluwer. He has made the rounds at information industry events, organized conference sessions, presented at SSP, ALA, ER&L and Charleston, and blogged on topics ranging from market trends, library budgets and research impact, to emerging markets and online communities.. Twitter Handle: @mikegroth72