In recent years, Alt Text—a contextual description that conveys information on the appearance and function of an image or graphic in digital content—has become a hot topic for publishers. A common practice in education publishing where accessibility standards come in to play, there has been a wider awakening regarding the art and benefits of applying effective Alt Text for publishers and authors, particularly in the STM domain.

While many refer to the challenges involved in getting it right, publishers shouldn’t be intimidated by the basics, but rather begin to apply image accessibility as part of a successful online content strategy.