August 26, 2019

Educating the Netflix Generation: Digital-First Strategies for Textbooks Take Hold

August 26, 2019/ Mike Groth

Publishing giant Pearson boldly announced recently that it was moving towards a digital-first strategy, thus rendering the century old traditional textbook model as good as dead. Meanwhile, higher education specialist Cengage has been steadily expanding its online textbook subscription offering globally, experimenting with new cost-effective digital distribution models to cater to the Netflix and Spotify generation.

There are a number of reasons why, in this day and age, digital-first strategies make more sense than ever for education publishers.

July 24, 2019

Top Trends in AI

July 24, 2019/ Mike Groth

In recent years, publishers have begun to utilize advances in artificial intelligence (AI) and machine learning to significantly change their businesses for the better. Though some innovations, such as using an algorithm to predict if a book will be a bestseller, have gotten more news coverage, AI and machine learning have been incredibly useful to publishers to help process user data to better understand the marketplace, to improve peer review, to help with workflow, and even to create new products. Here are some of the most notable current trends we have observed.

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