The Meteoric Rise of Video Content

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The Meteoric Rise of Video Content

Consumer behavior is constantly evolving. Some consumer trends are temporary and relate to the circumstances and conditions du jour, while others take on greater cultural significance, establishing a permanent foothold on society, our habits and customs, and the way we go about our everyday lives.

Our relationship with video content is perhaps one of the most underestimated cultural phenomena of recent years. And global consumption of video as a medium has certainly accelerated since the start of last year. A recent study by video marketing firm Wyzowl revealed that 68 percent of consumers felt the pandemic had impacted the amount of video content they watched online, with 96 percent saying this had increased.

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Is XR technology’s “Zoom moment” finally on the horizon?

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Is XR technology’s “Zoom moment” finally on the horizon?

Every year - like clockwork - technology experts and futurists speculate as to whether this will finally be THE YEAR for mass market adoption of VR (virtual reality), AR (augmented reality) and MR (mixed reality), now commonly referred to under the useful catch-all umbrella term XR (extended reality) technologies.

When the vast majority of the world’s population was plunged into lockdown this year, and whether we liked it or not, staying in became the new going out, these debates around XR adoption logically intensified. This was to be the perfect storm. Suddenly the conditions were ripe for immersive innovations to really come to the fore and show their full potential.

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Unleashing the Untapped Potential of Digital Learning

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Unleashing the Untapped Potential of Digital Learning

A free report from KnowledgeWorks Global Ltd.

Across most levels of education, students now expect learning experiences to be broadly in-line with their fast moving, digitally native, on-the-go lifestyles. And the pressure to cater to this need and deliver learning in a dynamic way is something which educational institutions feel on a daily basis. Innovation in this area has unfortunately not always evolved quickly enough to match the expectations of this new generation of learners, who now require digital curriculums which embrace quick and easy access, cross device capabilities and multimedia elements.

Our recently published report Six Approaches to Effective Digital Learning highlights some of the most exciting trends, transformations and technological developments in this booming sector, and in this post we explore just a few of the report’s findings.

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A Simple Lesson From Walt Disney

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A Simple Lesson From Walt Disney

Videos aid learning. Videos and animation are at the top of the elearning food chain. Whether it's within a traditional elearning course or as an independent asset, animated videos help learners visualize and understand complex concepts.

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