Consumer behavior is constantly evolving. Some consumer trends are temporary and relate to the circumstances and conditions du jour, while others take on greater cultural significance, establishing a permanent foothold on society, our habits and customs, and the way we go about our everyday lives.

Our relationship with video content is perhaps one of the most underestimated cultural phenomena of recent years. And global consumption of video as a medium has certainly accelerated since the start of last year. A recent study by video marketing firm Wyzowl revealed that 68 percent of consumers felt the pandemic had impacted the amount of video content they watched online, with 96 percent saying this had increased.