5 tips for Growing Journal Revenue in a Changing Business Environment

5 tips for Growing Journal Revenue in a Changing Business Environment

Remaining competitive in today’s complicated scholarly journal landscape has never been more challenging for publishers. Confronted with rapidly evolving business models, funding constraints, growing competition and stretched resources, sustaining and growing revenue can seem like a daunting task and uphill struggle at times.

During our most recent edition of the KGL PubFactory Virtual Series, Kevin Lomangino, Director of KGL Consulting, presented an insightful and panoramic talk on the current state of the journal market, looking at how evolving trends are impacting publishers, while also providing some useful tips on how journals can navigate this new reality to stay competitive and boost revenue. Read some of his key takeaways.

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UX Design Strategies for Journal Websites

UX Design Strategies for Journal Websites

UX design is an integral part of the journal publishing strategy and can lead to increased article usage, longer on-page time and fewer site exits or bounces. Adopting best practices for your journal website is key for attracting and retaining subscribers as well as growing the reach of your journal’s content.

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Designing Your User Experience Strategy, Part 2 (Accessibility Improves Experience)

Designing Your User Experience Strategy, Part 2 (Accessibility Improves Experience)

Website accessibility is not a new topic. In fact, it’s been a factor since 2010 when the Americans with Disabilities Act (ADA) published standards that digital technology and information must be accessible to all people. At that point, most companies did not think that responsibility for website accessibility applied to them, or that they were required to address it unless they were receiving federal funds/grants. Additionally, the general perception was that creating accessible websites was more costly and entailed a lengthier process to implement. Not surprisingly, the ROI to include accessibility as part of the web design process was not considered valuable enough to be a default priority.

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Designing Your User Experience Strategy: Part 1

Designing Your User Experience Strategy: Part 1

Tracey Greene is the Chief Creative Director at Digital Artisans, KGL PubFactory’s lead design partner. In this three-part blog post series, Tracey shares valuable insights into maximizing discoverability and accessibility when creating your digital content platform.

Your website platform should be available to every person on any device. The following are critical considerations in a “mobile-first” world for maximizing discoverability and accessibility when creating the optimal user experience for journeys across all of your digital content.

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