When designing your publishing platform, there are many factors to consider to deliver an optimal user experience. It’s critical to establish a user-first driven process.

As discussed in parts 1 and 2, it is imperative that your web publishing platform be designed with accessibility, responsiveness, and consistency for all users and devices. Publisher websites are often built using templates and components to help present content in a familiar pattern that users recognize and can easily access. But when designing the “skin” for these experiences, maintain your stylistic uniqueness to strengthen your brand presence. Your brand’s attributes and voice must be visually communicated.