October 13, 2021

Knowledge Sharing: 5 Minutes with Merryn Smit, Senior Project Manager at KGL PubFactory

October 13, 2021/ Mike Groth

This week begins the latest edition of the KGL PubFactory Virtual Series user group meeting, bringing the scholarly publishing community together to share lessons learned, new platform developments, and industry insights. To mark the occasion, we welcome PubFactory’s new UK-based Senior Project Manager, Merryn Smit to the team, following her time in digital content and production roles at Oxford University Press and Taylor & Francis. I spoke to her recently about moving from the publisher to vendor side, challenges publishers face with digital content, and embracing change.

May 31, 2021

5 Tactics to Convert Website Visitors to Journal Subscribers

May 31, 2021/ Mike Groth

For journal publishers, the website is one of the first lines of communication between the journal and a potential subscriber. A well-designed website can improve overall readership and repeat users. In order to turn website traffic, visits and page views into paid subscriptions, publishers need a robust and calculated conversion strategy.

April 29, 2021

UX Design Strategies for Journal Websites

April 29, 2021/ Mike Groth

UX design is an integral part of the journal publishing strategy and can lead to increased article usage, longer on-page time and fewer site exits or bounces. Adopting best practices for your journal website is key for attracting and retaining subscribers as well as growing the reach of your journal’s content.

May 18, 2020

Teaching with Tech: Five Tips for Navigating K–12 Distance Instruction

May 18, 2020/ Mike Groth

It would be an understatement to say that these are challenging times for teachers. Plunged into lockdown with no time to prepare for it, educators are quickly adapting to the new realities of distance instruction while getting up to speed with technology platforms, unfamiliar teaching techniques, and changing district and institutional guidelines. Throw in pressures to ensure students don’t fall behind juxtaposed with advice to refrain from overwhelming students and their families, and the situation becomes even more delicate.

Technology has without doubt been the great enabler of education during the COVID-19 crisis.

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