Top Five Author Pain Points

Top Five Author Pain Points

“If it doesn’t come bursting out of you in spite of everything, don’t do it,” wrote Charles Bukowski in his poem “So you want to be a writer?” Being an author isn’t easy. Writers experience challenges in research, struggle with expressing their thesis, and even have writer’s block at times. But even if the ideas, the story, the research, and the writing all come bursting out of a writer, the difficulties don’t end there. Once the work is written, writers must then attempt to get their work published. And, as any writer can tell you, navigating the publishing process may be even more difficult than writing in the first place.

From an author perspective, the lack of development of this process poses significant difficulties during a time when their earnings have declined dramatically—42 percent over the last decade, according to an Authors Guild survey of trade and academic writer associations. The following are some of the more significant pain points for authors that publishers can help them navigate.

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5 Tactics to Convert Website Visitors to Journal Subscribers

5 Tactics to Convert Website Visitors to Journal Subscribers

For journal publishers, the website is one of the first lines of communication between the journal and a potential subscriber. A well-designed website can improve overall readership and repeat users. In order to turn website traffic, visits and page views into paid subscriptions, publishers need a robust and calculated conversion strategy.

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How to Develop Mission-Based Membership Benefits for Your Association

How to Develop Mission-Based Membership Benefits for Your Association

This blog dives deep into how associations and societies can use membership benefits to grow memberships. We’ll look at membership as it relates to your mission statement, and membership benefits (communications, career advancement, educational opportunities, and service programs).

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