Designing Your User Experience Strategy: Part 1

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Designing Your User Experience Strategy: Part 1

Tracey Greene is the Chief Creative Director at Digital Artisans, KGL PubFactory’s lead design partner. In this three-part blog post series, Tracey shares valuable insights into maximizing discoverability and accessibility when creating your digital content platform.

Your website platform should be available to every person on any device. The following are critical considerations in a “mobile-first” world for maximizing discoverability and accessibility when creating the optimal user experience for journeys across all of your digital content.

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Education Publishers Rise to the Challenge of Lockdown Learning

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Education Publishers Rise to the Challenge of Lockdown Learning

In our recent “Publishing as an essential business” post we looked at how the industry has been responding to the COVID-19 pandemic, particularly focusing on how publishers are contributing to global efforts to confront the crisis and prove their value. There has undoubtedly been a concerted effort from every corner of the industry, whether that’s by making critical content accessible when it’s needed most or by making these distressing times more tolerable and entertaining for isolated readers.

Of all the industry sub-sectors, education publishing in particular has been in overdrive in recent weeks, as worldwide lockdowns have flung parents, students, teachers and educational institutions into the unfamiliar territory of home schooling and distant learning.

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Digital Equality for Distance Learning

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Digital Equality for Distance Learning

Accessible content ensures that students with disabilities don’t fall behind during the Great Shutdown

Here at KGL, we have long championed accessibility in publishing. Ensuring that your books, journals, digital products, websites and other content are either remediated or “born accessible” is essential to readers with disabilities. Many publishers by now appreciate that the same technologies and guidelines that improve access to materials for people with visual or hearing impairments, limited mobility, perceptual and cognitive differences can also open opportunities to better reach and serve all users. But if there has ever been a time to acknowledge the consequences of digital equality, it is the great experiment in distance learning of 2020.

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How Publishers Can Put AI to Use in the Pandemic

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How Publishers Can Put AI to Use in the Pandemic

Earlier in the year we predicted how artificial intelligence could impact the industry in 2020—with AI applications being created and perfected to increase discoverability, improve user experience, automate tedious clerical work, analyze trends, and expand the peer review pool. We also noted that publishers were beginning to feel less tentative about adopting these solutions into their workflows. At the time, we could not have imagined that a global pandemic would disrupt the industry and society in the way that it has. So in light of recent events, we wanted to revisit a few ways this technology can immediately be used to assist researchers, publishers, and the wider world.

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Publishing as an Essential Business

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Publishing as an Essential Business

A round-up of how the industry is responding to the COVID-19 pandemic

In these challenging times, there has been much discussion of what qualifies as an “essential business.” There is the debate around which establishments should be allowed to continue physical operations during a social distancing shutdown (are liquor stores, bike shops and video games as essential as grocery stores and the healthcare supply chain?). Some organizational habits like meeting culture, long commutes and digital red tape have already been exposed as decidedly nonessential for a post-crisis world. But while the majority of us adjust to working from home (a luxury obviously not afforded to many frontline professions), the coronavirus pandemic is unfolding as an occasion for the industry to prove its worth.

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A Look Ahead at Publishing in 2020: AI, AR, Plan S and More

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A Look Ahead at Publishing in 2020: AI, AR, Plan S and More

As 2020 begins, we look at what the year holds for publishers of all kinds, and how technology can help them improve their systems, increase revenue, reach new readers, and more.

#AI #technology #innovation #automation #workflow #AR #PlanS

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Accessibility as a Civil Right

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Accessibility as a Civil Right

In October, the United States Supreme Court handed down an order stating that it would not take up a plea from Domino’s pizza chain to reverse a decision in the U.S. 9th Circuit Court of Appeals stating that the company must make its website accessible to people with disabilities. This lawsuit is one of many that have been brought in the last two years against fashion designers, art galleries, gyms, grocery stores, among other companies in a variety of industries, which host websites featuring content which is inaccessible to the visually impaired.

Under Title I of the Americans with Disabilities Act, any business with at least 15 full-time employees which operates for 20 or more weeks every year must provide accommodations for those with disabilities. As the marketplace is going from a physical to a digital one and more content—from news to research—is being read more online than off, it has become vital for those hosting the content to adapt to accessible content.

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AI 2.0: Machine-Generated Content, Intelligent Automation, and the Future of Academic Publishing

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AI 2.0: Machine-Generated Content, Intelligent Automation, and the Future of Academic Publishing

Every year at the Frankfurt Book Fair, there is a buzzword or phrase that continues to pop up on panels, in articles, and in conversations and meetings. In the past, we have seen ‘big data’ and ‘blockchain’ dominate the headlines, but this year’s buzz word (or acronym) was ‘AI,’ as publishers, information professionals, service providers, and the media debated how this technology can be used in the industry.

Because machine learning and artificial intelligence are integral to KGL’s work helping to alleviate pain points for publishers, we partnered with Springer Nature to host a panel entitled “AI 2.0: Machine-Generated Content, Intelligent Automation, and the Future of Academic Publishing.” On the panel, speakers from KGL (Cenveo at the time), HighWire, and Springer Nature talked about everything from workflow automation and high-speed publishing, to companies that use machine learning and AI for discovery, peer review, and even highlighted emerging technologies which allow publishers to offer a broader range of tools and services to serve researchers and authors.

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The Case for a New Alt Text Strategy

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The Case for a New Alt Text Strategy

In recent years, Alt Text—a contextual description that conveys information on the appearance and function of an image or graphic in digital content—has become a hot topic for publishers. A common practice in education publishing where accessibility standards come in to play, there has been a wider awakening regarding the art and benefits of applying effective Alt Text for publishers and authors, particularly in the STM domain.

While many refer to the challenges involved in getting it right, publishers shouldn’t be intimidated by the basics, but rather begin to apply image accessibility as part of a successful online content strategy.

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Educating the Netflix Generation: Digital-First Strategies for Textbooks Take Hold

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Educating the Netflix Generation: Digital-First Strategies for Textbooks Take Hold

Publishing giant Pearson boldly announced recently that it was moving towards a digital-first strategy, thus rendering the century old traditional textbook model as good as dead. Meanwhile, higher education specialist Cengage has been steadily expanding its online textbook subscription offering globally, experimenting with new cost-effective digital distribution models to cater to the Netflix and Spotify generation.

There are a number of reasons why, in this day and age, digital-first strategies make more sense than ever for education publishers.

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Open, Sustainable, Usable: The Continued Importance of Identifiers

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Open, Sustainable, Usable: The Continued Importance of Identifiers

While some publishers and researchers are currently including identifiers in their metadata, there are many who are waiting for wider adoption of these practices before changing their workflow to include them. The benefits of standardized metadata only materialize when they are widely adopted, so with the hope that more publishers will adopt these practices, KGL revisits each of the identifiers from our white paper, All Things Connected, and outlines their importance for research and scholarly writing.

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W3C Publishing Summit 2017

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W3C Publishing Summit 2017

The first-ever W3C Publishing Summit took place in San Francisco, November 9 to 10, to discuss how web technologies are shaping publishing today, tomorrow, and beyond. Publishing and the web interact in innumerable ways. The Open Web Platform and its technologies have become essential to how content is created, developed, enhanced, discovered, disseminated, and consumed online and offline.

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